1st + 2nd Photo (the Usual Outfit): Ray Ban Clubmasters, McQ Leather Jacket, T by Alexander Wang Tank Top, Cheap Monday Jeans, Alden Indy Boots.
3rd Photo: SIKI IM Black Dress Shirt, Apple iPad.
*All Photos by Mr.Derek Ho.
ToughLoveHK stickers have been sent out worldwide. Keep your eyes peeled Hong Kong, New York, London, Tokyo, Seoul, Beijing, Shanghai, Narnia, Middle Earth, etc. See below for the first wave of CREW love from Brew & Post Social Club, friends and other random sightings!
*If you want ToughLoveHK stickers, leave me a comment or email me: info(at)toughlove.hk
*Oh, and we got some of these goodies also! Support your local crew always! More to come…
TRUST ME, t’s not easy staying this cool in the HK summer heat! Life is really good these days and really soon, you’ll be able to take a piece of ToughLove with you. I’m on some worldwide, goin for it, type of shit. Nothing to lose. ToughLove shout-out to the Brew&Post crew.
McQ by Alexander McQueen Safety Pin Denim Vest
Cheap Monday Tee
ACNE denim
Alden Indy Boots
Ray Ban Clubmasters
Marlboro Cigarettes
All photos by Derek Ho.
Fashion Retail Giant, FOREVER 21 is officially launching their Hong Kong store in Causeway Bay and they’ve selected three of my favorite female bloggers to be in their Hong Kong Bloggers campaign! They are also all part of a new and exciting “project” that I’ve been working on. They did a great job of representing Asia. Please check out their videos below!
DENISE from SUPERWOWOMG:
CHRISTING from Fashion Hedonism:
MELINDA from Ztylistas:
Having worked closely with denim for a few years and really learning to appreciate it, I was excited to see an American denim heritage brand like LEE JEANS come into the Hong Kong market with their first flagship store. Located in the busy shopping area of Causeway Bay on 12 Pak Sha Road, the new LEE HK flagship store is simple and impressive showcase of their denim heritage as well as their wide offer of casual wear and work wear. I was invited to a store preview with Denise (SUPERWOWOMG), Carmen Chan, and JJ (The Wanderlister+) to check out the new store and unique selection. 
Winning my heart (and stomach) right away with chocolate covered strawberries, popcorn, mini pizzas, cookies and even CHILLI DOGS! ToughLove points for the CHILLI DOGS, risky but bold move. I like it!
Art installation across the ceiling of the main part of the store, along with a large wall display of iconic, Terence-Koh like BUDDY LEE dolls! Great way to compliment the high ceilings and give the store more dimension and movement. 
Plastered White Visual Display…I swear Terence Koh does their visual merchandising.
JJ (The Wanderlister+), the consummate consumer and champion of style, got himself an entire outfit of the latest LEE mens collection. The legend continues…
The lovable blog princess of HK, Denise (SUPERWOWOMG) being mad AZN in the special “Cloned Shadows” store window installation. Much better than looking at lifeless mannequins in my opinion.
And what’s a LEE JEANS store without more of the famous BUDDY LEE dolls. They were first created in the early 1920′s as an advertising piece in a LEE catalogue. This was a milestone in brand marketing as barely anyone was doing company characters at the time in America. The dolls are now almost an entity on it’s own and a big collector’s item still. These little dudes were pretty cool, kind of reminds me of their German cousins, KEWPIE.
As a special preview gift, LEE HK sent us on our way with this nicely packaged, limited-edition La Sardina x LEE Lomo Camera. Can’t wait to use it! Thanks to LEE HK, and the sweet ladies at A-Vibe. 
Denim Lovers and Buddy Lee Collectors, go check out the new LEE HONG KONG FLAGSHIP STORE at 12 Pak Sha Road in Causway Bay!
For more info: http://www.leejeans.hk/
There are a few things in life that I’m quite comfortable stating that I completely hate. There are the general ones that I think we can all agree on, like mean-spirited people, genocides, war and diseases. And then of course, we all have our own personal pet peeves that we hate in our every day lives. For me, they are currently poor customer service at overly-expensive restaurants, heavy breathers, Asian people who don’t love Jeremy Lin, and the last but certainly not least, having to CARRY AN UMBRELLA. While the first three things I can probably avoid, that last part poses a bit of a problem for me you see because I live in a city that Wikipedia describes as “a monsoon-influenced humid subtropical climate, just short of being a tropical wet-and-dry climate.”
And true to Wikipedia, Hong Kong has been nothing but rain and fog for the past few weeks. It got so bad that we even had a Armageddon-esque blackout last week (see an Instagram recap from JJ at theWanderlister). So for an Umbrella-Hater like myself, you gotta be well equipped with a jacket that is light (easy to take on and off), functional (water proof + ventilated), and of course, stylish (being handsome is an all weather condition).
For this insane Pre-Summer random rain weather, I’ve opted for the NAS-like, Novelty Dot Shot light shell camouflage jacket from American outdoor brand, The North Face, from their Spring Summer 2011 collection.
Hood up to hide from the haters.
Simple, yet functional one hand adjusters at the base of the hood to secure it from keeping out rain and avoid people from seeing me rap to Watch The Throne in public.
I also love the large side pockets of this jacket because they allow me to either: A)…easily take out my iPhone every 2 minutes to check Instagram (Username: jason_toughlove) and/or B)…have somewhere to put my hands when I’m in a socially awkward situation and never know what to do with them (you know what I mean?!).
More more more photos coming.
All Photos by Derek Ho